Eskimo Candy wasn't always the leader in the seafood industry...it took many years of hard work, determination, perseverance, and ultimately 'going the extra mile' servicing customers!  The inspiration to sell seafood on Maui was sparked after Jeff came back to Maui from fishing up in Alaska in 1987.  Jeff began selling smoked salmon on Maui from the back of his Jeep Scrambler, dropping off the fish to restaurants.  It was a one-man show at this time, with Jeff taking all the orders, making all the deliveries, and servicing all his customers.  He made his mark on the industry through his consistency, aggressive pricing, and one-on-one customer service.  After the success of his smoked salmon sales, Jeff ventured into selling other seafood and meats. 

"Eskimo Candy", which is the name for the belly strip of a smoked salmon, is where the inspiration of Jeff's company name arose.

Since the beginning, Eskimo Candy's primary business has always been providing wholesale fish, seafood, meat and chicken to restaurants, hotels and grocery stores.  But with the desire to pass onto friends, family and the general public good quality home made food at affordable prices, Jeff decided to take a plunge into the retail realm, opening the Eskimo Candy Seafood Market and Café in 2003.